When most people think of product shots, they think of a silhouetted product on a white background. Some people call these silos. We called them C.O.B., cut-out background, at the agency I worked for 15 years. For e-commerce applications, these work fine. But they don’t be that way. Here are three examples of how you could present your product. I used this beer can from New Province Brewing Co. because I love their label design.
The first photo is pretty much straight out of the camera. I lit the can and the background to be popped right onto the website with minimal retouching. This is a good option if you have items that would be hard to C.O.B. However, in most cases, you will have more versatility if you C.O.B. your product.
I C.O.B.ed the can in the second photo, made a fake curved background, and added a shadowed and reduced natural reflection. This is usually the best option because you control the background color.
In the third photo, I took the same can photo and spiced up the background by replicating the label design. Again, with a little more work, the results can be very eye-catching.
Companies have a greater need for quality photography, from websites to social media to print. So give me a call if you want your products to stand out from the rest.
Tag: Beer
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Product Photography Silos
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To dress or not to dress.
People have different opinions about how they like their beer. But I’m not talking about the taste; I’m talking about the way it looks.
I know people who prefer to have a soft, gradient highlight on their bottles. A few others prefer a nice hard highlight. Then there are the beer bottles that are fully dressed with ice and water droplets. It gives the beer that ice-cold look. Me? I think there are good things about all of them. I used to like a softer highlight, but lately, I love that sharp highlight. It looks so crisp and clean. And there is nothing quite as nice as a beer bottle dressed with ice and water droplets. But my favorite is when the shoot is over, and I can pop one open. Santé!
